Well, grab your Sharpie and toss it in the hazard, you fairway-flogging alignment aficionados—Titleist’s AVX AIM 360 Golf Ball has rolled onto the green like a caddie with a GPS and a PhD in precision, and I’m more jazzed than a divot-digger spotting a free beer cart at the turn! Launched June 2, 2025, for $50 per dozen, this low-spin, soft-feel marvel—available at titleist.com—sports a 360-degree alignment stripe that’s got my putts lined up tighter than my budget after a pro shop spree. I’ve been shanking shots since my game was more bogey than birdie, so let’s tee up these laser-guided orbs and see if they’re my ticket to putting glory—or just a fancy way to miss the cup in style!
Pros
- Enhanced Alignment: 360-degree marking improves putting accuracy by up to 35%, per Titleist’s testing.
- Long Distance: High-gradient core and high-flex casing deliver tee-to-green length with low spin.
- Soft Feel: Urethane cover and low-compression core provide excellent greenside control and soft impact.
- Piercing Flight: 346 quadrilateral dipyramid dimples ensure a low, stable trajectory.
Cons
- Premium Price: $50 per dozen is higher than budget-friendly balls like Titleist TruFeel.
- Limited Stock: Exclusive release risks rapid sellout, per Titleist’s history.
- Niche Fit: Low-spin design suits higher swing speeds, less ideal for slower swingers.
- White Only: No yellow option limits visibility for some players, unlike standard AVX.
The Titleist AVX AIM 360 Golf Ball, released on June 2, 2025, is priced at $50 per dozen and available at titleist.com and select golf shops. It builds on the standard AVX’s performance, designed for players seeking a low-flying, low-spinning ball with a soft feel and excellent greenside control, now enhanced with a 360-degree Alignment Integrated Marking (AIM) for precision. The AIM 360 features a bold green center line flanked by two black lines, wrapping nearly fully around the ball, improving alignment accuracy by up to 35% compared to the standard Pro V1 sidestamp, according to Titleist’s R&D testing. This is the first Titleist model to incorporate a full 360-degree alignment aid, responding to growing demand for visual cues in putting and tee shots.
The ball’s construction includes a high-gradient, high-speed core for longer tee-to-green distance and a soft feel, paired with a thin, high-flex casing layer that reduces spin on long shots. The soft urethane cover enhances greenside spin for short-game control, while the 346 quadrilateral dipyramid catenary dimple design promotes a piercing, stable flight. Optimized for players with higher swing speeds (above 95 mph), the AVX AIM 360 competes with premium balls like the TaylorMade TP5 but prioritizes lower spin and a softer feel. Frederick Waddell, Titleist’s Director of Golf Ball Product Management, noted the design’s appeal for players preferring a larger alignment feature over the Enhanced Alignment on Pro V1 models.
Available in white only, the AVX AIM 360 is sold online and in UK and Ireland shops from June 4, 2025, with free U.S. shipping on orders over $100 and a 30-day return policy for unused items. Social media posts on X highlight its “clean” look and alignment benefits, but limited stock suggests quick sellouts, following Titleist’s trend with specialty releases. The ball’s performance remains identical to the standard AVX, reengineered in 2024 for added distance and spin, making it a compelling choice for precision-focused golfers who don’t need the Pro V1’s higher spin profile.
Dash to titleist.com and nab the AVX AIM 360—your putts crave the laser precision, and these balls won’t wait for your next three-putt! Buy Now and Line Up Like a Champ!
